Serious play: Matteo Rubbi at the ASU Art Museum

Visiting artist Matteo Rubbi, right, explains the game of “Goose” to Museum visitors. Photo by Neil Borowicz.

There was a lot of clucking, growling, mooing and hopping at the ASU Art Museum on Saturday, June 2, and most of all, there was a lot of giggling. The source of the giggling – and all the other sounds – was an artist-led game of “Goose,” patterned after a board game that has been popular in Europe for centuries.

The artist leading the game was Matteo Rubbi, winner of the Furla Foundation Prize for 2011 and one of the first residents of the newly opened ASU Art Museum International Artist Residency facility at Combine Studios in downtown Phoenix, although you’d be forgiven for mistaking him for a gregarious and enthusiastic camp counselor. It’s unlikely that any of the dozens of visitors who played the game that day knew that Frieze magazine calls Rubbi one of the most interesting Italian artists today, and Rubbi isn’t the kind of artist who’d need to let you know that anyway. He’s much more interested in what he calls “social sculpture” and in pulling people into situations that force them to think creatively – and to become co-artists with Rubbi.

Rubbi’s game was  the featured activity during one of the ASU Art Museum’s First Saturdays for Families, which take place on the first Saturday of every month (except July, when the Museum hosts Family Fun Day) and  which are increasingly about artist-led experiences within the museum. (Don’t miss the next First Saturday, on Aug. 4 from 11 a.m. to 3 p.m.)

In an interview in Italian Vogue last summer, Rubbi was asked why it’s so important to him to involve the public in his work. He answered: “I believe it is the audience that brings a new dimension to my work. Eliminating the concepts of ‘viewer’ and ‘work of art’ from the equation opens up a brand new world, full of unexpected elements and possibilities. I always try to create the conditions for the audience and my work to negotiate their own relationship, which has to be improvised and invented on the spot (as in the case of board games that the public is encouraged to play). I believe this is the most challenging part of my research. It is always quite hard to ‘let go’ of something – an attitude, behavior – we have grown accustomed to.”

In fact, the international jury that awarded Rubbi the Furla Prize, led by artist Christian Boltanski, did so “for his capacity to interact with the viewer and to create new links between exhibition and public space.”

Click here for a clip of Rubbi explaining his work (produced in conjunction with his winning the Furla Prize).

Rubbi’s work is engaging on multiple levels, the most obvious being that almost every piece is a kind of invitation, sometimes a literal one. Shortly after arriving in Phoenix, Rubbi established a series of communal meals served in the Museum lobby for staff and invited guests; he called the lunches, which took place on Fridays, “Magic Friday.”

“Magic Friday” was about food and eating, certainly – each Friday brought a different international taste to the Museum, from Portuguese artist Miguel Palma’s sourda  to Rubbi’s own mushroom risotto, but more than that, it was about bridging communities, and about how communal meals knit people together in both expected and unexpected ways.

One Friday, Rubbi invited members of the Lost Boys of Sudan, who live in Phoenix, to lunch, and they prepared an African dish. One Friday, we celebrated the Ephiphany with a traditional French cake that had some beans hidden in it; those who found the beans got a home-made paper crown. At each lunch, the guests graciously shared their perspectives, as well as examples of their cuisine, and Rubbi has maintained a journal containing the various recipes as well as a wall of photos in the Museum kitchen documenting the events.

Rubbi’s work fits into and expands upon the Museum’s overall emphasis on social practice, an art form that is particularly appropriate for an experimental university art museum and one that the Museum has been at the forefront of developing, particularly in its ongoing Social Studies series.

In a very real way, Rubbi transformed the Museum lobby into a kind of public square, where people gather to meet and talk – which is what ASU Art Museum Director Gordon Knox believes the ASU Art Museum should, in fact, be.

“At its core, a museum should be a safe place for the exchange of ideas, a location where past and present can contemplate each other and people with different cultural or generational perspectives can communicate,” Knox said. “We walk into a museum with an open attitude – what will I learn here? This is a very different starting point from the more transactional one we have when walking into a store, a business, a city, state or federal office. Dialogue is possible in a museum and expected of a university museum; Matteo’s work, evolving out of art and action traditions centuries old, pushes this conversation beyond words and – gently – beyond comfort zones as audience and artist blend and as we all contemplate how much we are in this together, and that we are far more similar than different.”

Rubbi’s game of “Goose” exemplified the kind of creative investigation of the world that art encourages us to undertake. Nothing about the game was expected, or predictable, although elements were familiar – the rolling of dice to determine outcome, the pleasure of playing a game with others. The “spaces” were all drawings of animals made by visitors and the artist himself, then scattered throughout the Museum. Some were recognizable, like rabbits and snakes. Others were creatures from the visitors’ imaginations, animals you won’t find in any dictionary.

At one point in the game, a young boy landed on a “butterfly” space, and Rubbi instructed him to be a butterfly, saying, “Okay, you’re a butterfly – so be colorful!” The change in expression on the boy’s face, from expectation (clearly he thought Rubbi was going to tell him to flap his wings or something equally obvious) to genuine curiosity (be colorful? How does one be colorful? How do I express that in my movements?) captured the very shift in thinking that art allows us all, young and old: from inside the box to utterly outside, being a colorful butterfly.

Rubbi has now returned to Italy for a few months. Currently he is conducting workshops at the Castello di Rivoli, near Turin, but in the fall he will return to the Museum and to Combine Studios. We’re fortunate that Rubbi is one of the artists to inaugurate the International Residency. His openness and engagement with the Phoenix community underscore the enormous benefits that the residency brings, providing the opportunity for students and the public to interface with significant international artists – and for these artists from around the world to be equally affected by the people and places they encounter here in Arizona, forming connections that will ripple out from their origins in wild and wonderful ways.

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Photos by Neil Borowicz.