Posts tagged ‘Ryan Peter Miller’

Peter Bugg in collaboration with Ryan Peter Miller – Open for Business

Peter Bugg in collaboration with Ryan Peter Miller
Title – Target Audience
Business – ASU Art Museum Store*
  

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Target Audience addresses the role of identity and participation in consumer propaganda.  In this performance, contemporary pop idols replace the iconic Korda image of Ernesto CheGuevara on t-shirt “uniforms,” underscoring the role of image appropriation in contemporary marketing.  Audience members are asked to enlist in a conceptual army and join one of three causes.  Target Audience exposes the lengths to which individuals will go to identify with a collective group, even as the identity of that group expands and diversifies.

*Originally proposed to two corporate clothing retailers in downtown Tempe, the piece offered a critique of consumers’ tendencies to follow trends.  Reflective of contemporary patterns of staffing in retail establishments, a lack of consistent managerial personnel at these two locations made collaboration with these businesses impossible.

  

Related Links:
Peter Bugg’s Website
Ryan Peter Miller’s Website
ASU Art Museum Store Website
Open for Business Printable Map
Open for Business

November 9, 2010 at 6:46 pm 17 comments


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