Peter Bugg in collaboration with Ryan Peter Miller – Open for Business

Peter Bugg in collaboration with Ryan Peter Miller
Title – Target Audience

Business – ASU Art Museum Store*

  

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Target Audience addresses the role of identity and participation in consumer propaganda.  In this performance, contemporary pop idols replace the iconic Korda image of Ernesto “Che” Guevara on t-shirt “uniforms,” underscoring the role of image appropriation in contemporary marketing.  Audience members are asked to enlist in a conceptual army and join one of three causes.  Target Audience exposes the lengths to which individuals will go to identify with a collective group, even as the identity of that group expands and diversifies.

*Originally proposed to two corporate clothing retailers in downtown Tempe, the piece offered a critique of consumers’ tendencies to follow trends.  Reflective of contemporary patterns of staffing in retail establishments, a lack of consistent managerial personnel at these two locations made collaboration with these businesses impossible.

  

Open for Business Artist Spotlights:

Marco Rosicelli – Buffalo Exchange
Saskia Jorda – The Shoe Mill
Peter Bugg with Ryan Peter Miller – ASU Art Museum Store

Mary Lucking – Rúla Búla

David Tinapple – Cartel Coffee Lab

Cyndi Coon –  Downtown Tempe Community, Inc. (DTC)

Jon Haddock – The Headquarters

Tania Katan – The Library Bar & Grill*

Adam Murray – Caffe Boa

Wendy Furman – BrandX Custom T-Shirts

Matthew Mosher – Fascinations

Erin V. Sotak – La Bocca

Chris Todd – Sucker Punch Sally’s*

Jen Urso – The Bicycle Cellar

Nic Wiesinger – Monti’s La Casa Vieja

 

Related Links:

Peter Bugg’s Website

Ryan Peter Miller’s Website

ASU Art Museum Store Website

Open for Business Printable Map

Open for Business